What is SEO (Search Engine Optimization)?
SEO in its most basic form is a series of steps taken to make a web site search engine friendly and have it show up in the search engines. At a more advanced level, SEO can be implemented to allow the web site in question to rank high in the search engines, preferably in the first few positions.
The reason why it is desirable for a web site to rank high in the search engines is so that it will receive free organic traffic from the search engines. Such traffic is highly relevant and valuable because people who arrive from search engines are already interested in whatever they are searching for and highly likely to check the site out.
Obviously such visitors are also likely to convert to long term visitors if the web site offers good content or become customers if the web site offers a desirable product or service.
If you own a web site, it is definitely worthwhile looking into SEO for your site.
Web searches are the dominant form of finding information nowadays. The primary goal of the search engines is to bring relevant search results to users. When a user types in a search phrase, a search engine will deliver the most relevant information the user is searching for and that is why, visitors from search engines are almost always relevant visitors.
Through personal experience, I can tell you that web sites gain the highest amount of traffic through search engines if you implement search engine optimization correctly. From the statistics on all my sites, the search engines are responsible for driving 60% to 70% of all traffic to my sites!
Nobody knows for sure however how search engines rank web pages except for the search engine companies head honcho and programmers. However, it is fair to deduce that each search engine has its own unique algorithm for ranking web sites; otherwise all search engines will be showing more or less the same results.
Most experts have observed and agreed that there are some fundamentals in SEO which will affect how search engines rank a web page –
- Whether key words are used within the URL of the page
- Whether key words are used within the title of the page
- Whether key words are used within the meta text description
- Whether key words are used within the content of the page
- Whether key words are using the <H2> tag
- How many internal links (links from within the same site) point to the page
- How many external links (links from outside the site) point to the page (to many experts and myself, this is the single most important element)
- Whether the external pages linking to the page are relevant in subject matter
- Whether key words used to link to the page are relevant
- Whether the images used within the page have alternate text that includes the key words
The list goes on, but the above covers some of the most important aspects of search engine optimization.
Remember, ultimately a search engine’s goal is to return relevant information to its visitors. As such, search engines have become very intelligent at figuring out whether or not content is relevant to the search term. If you focus on providing good content on your website, you are on to a good start as far as SEO is concerned.
I would strongly recommend anybody serious in running a web site to invest time into learning search engine optimization or at least look for somebody to help you with SEO. This investment will bring you many times returns when you enjoy the traffic that comes with well implemented search engine optimization strategies.
SEO Products I Recommend
If you would like to bring your SEO to the next level and start ranking for keywords related to your niche, I would recommend that you check SEOLinkVine and 1WayLinks out. Both of them provide an easy solution for you to get back links to your site. All you have to do is to submit articles to these networks and you will be having a generous number of one way external links pointing to your site with your designated keywords.
As I’ve mentioned , having lots of external links is probably the single most important element to good SEO, so the above 2 services are absolute gold to me. I will leave you to check out their sales pages. I’ve personally seen several of my sites shoot up for their keywords in a matter of weeks thanks to SEOLinkVine and 1WayLinks.
If you can spare the cash, sign up for both (who complains about more links right?)
If you only have $47 to spare, I suggest you sign up for 1WayLinks first because it only costs $7 the first month (subsequent months at $47) and it is a more established network as compared to SEOLinkVine since it’s been around longer. But like I said, if you have the cash to spare, go for both like I do because you are going to benefit from more links.
"Aldric Chang is the Founding Managing Director of the 
[...] took my advice and I started implementing the search engine optimization strategies. Before long, her web site started ranking for those keywords and the first trickle of [...]
Wonderful article, This has helped me very much with my seo learning! I continue to learn a lot from your blogs.
This is a good tip
This made me thinking, if search engines want to give relevant results to users…
Then, the first thing bloggers must do is to write RELEVANT entries.
All the rest is support activity
You really can’t fake it til you make it.
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