Web Traffic Credentials

Following my post on the 4 Main Methods of Blogging For Money, I would now like to touch on something I coin ‘web traffic credentials’.

You might or might not already know, but anything and everything you do on the internet – if you want to make money – you need web traffic. Lots of it. Tons of it. The more the merrier.

Let’s look at the 4 main methods of Blogging for Money and see how web traffic credentials will affect how a web site can monetize.

Sponsored Reviews – When somebody is paying you to review something, they want to see that you have web traffic credentials. They want to see that your site has a steady stream of web traffic every single day. They are not paying you not just for the 200-300 word writeup on their products/services/websites, because they can easily get a ghostwriter to do it for $10. What they are paying you for is the hope that their review on your site will be exposed to X number of readers and the X number of readers will hopefully tell Y number of friends about the review so that they can get maximum exposure. In advertising dollars, a paid review is a great deal for these guys.

Advertising – Advertisers don’t want to advertise on sites which do not have traffic. If you are an advertiser, would you like to advertise in a deserted town or a bustling city? I’ll bet the latter right? So if you have a low traffic site, basically nobody wants to advertise on your site, some ad networks are picky about accepting you and you are left with only good old Google Adsense. Adsense is not bad, but you only earn if you deliver clicks because you can’t get sponsored ads that promise a fixed sum of money every month if you are low traffic. And if your site has low web traffic, who is going to click on your ads?

Affiliate Marketing – Because in affiliate marketing you are simply selling other people’s products and geting a commission for your efforts, vendors usually don’t care if your site is high traffic or low traffic as long as you are selling for them. If you close sales, it’s good news for them. If you don’t, there’s no loss for them. But there’s such a thing as a conversion rate for doing anything online. It basically means out of every X number of people, Y percentage will convert to become paying customers. The numbers are usually between 0.5 to 2% for most affiliate marketing products. So you can imagine if you have only 10 prospects trickling to your website every day, it will take you ages to get even one sale! Web traffic credentials are not important

Selling Your Own Products – The concept here is basically the same as in affiliate marketing. No web traffic, no sales. Little web traffic, little sales. Huge web traffic, high sales. It’s all about conversion rates and conversion ratios.

In summary, web traffic credentials will not affect your opportunity to monetize through affiliate marketing or selling your own products, but it will directly impact your opportunities to get sponsored reviews assignments and advertising placements. However, it is true to say that without good and relevant web traffic, you will find it difficult to monetize through anything.

So how do you determine web traffic credentials for a site? Or rather, what do advertisers see and check before they advertise with you or assign you a sponsored review?

And also, what exactly is relevant traffic and why is it crucial to making money online?

I will cover more of these over my next few posts.

If you are keen to learn web traffic driving tips, you might like to check out Traffic Ultimatum. I personally found this guide to driving traffic quite comprehensive and a good crash course. The only thing is you will need to invest the time to go through the tutorials. But once you’ve mastered these techniques getting traffic will no longer be a problem to you.

3 Responses to “Web Traffic Credentials”

1. WebTrafficFree says:

   September 18, 2009 at 12:42 am

   Great stuff here. I have a great blog on getting web traffic to your blog/website. Top tips and resources all there free. It is good to see other good authors on the similar topic who put real time into their work as I do. Thanks and I will be checking back. Keep it up.
   Dealz
   http://yougetfreetraffic.blogspot.com/
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