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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Given that name indicates, this blog post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to simply help small businesses recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) this is certainly suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our initial analysis of your client’s situation, we made a listing of problems that required action. To call several, the robots.txt file had not been configured correctly, there have been two variations associated with webpage and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s web site Builder, which we’d no experience with, so our concept would be to attempt to perform the optimizations onto it if unsuccessful – move the internet site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host an online site on GoDaddy (rendering it an exceptionally cheap choice completely), the web site Builder didn’t permit you to perform nearly every action that a typical web web hosting will allow you to definitely. GoDaddy promote their device since the option that is best for his or her non-technical customers – a very easy instrument with 100% hassle-free setup and upkeep to produce your enterprise with a cushty basic web site.

This will be true (the “comfortable fundamental website” component may be argued), nevertheless it is actually exactly what a WordPress website hosted with regular hosting services provides, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all or any small enterprises – don’t get intimidated by exactly how “technically demanding” it’s to put together a WordPress website and “undersell” your internet existence to a Website Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t have usage of the FTP therefore the database. You are able to imagine the capabilities that are limited derive from this kind of limitation. For instance, and even though there is certainly a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are generally unchangeable as the robots.txt is inaccessible. We even contacted GoDaddy’s support center and asked them to fix the Robots.txt rules they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy site Builder is always to assist fundamental users produce a fundamental web site – something such as a small business card. So anything “too advanced level” will be impractical to implement – exact exact exact same applies to our recommendations to 301 redirect one of many home pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some SEO that is basic. Well, you can easily still:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to make usage of Schema.org markup that might be impossible because each time you insert the rule, the “itemscope” feature just gets stripped away, making the code invalid – one other characteristics stay intact though)

Our Suggestion

That which we proposed to your client would be to migrate their GoDaddy site Builder built web site to WordPress therefore we can implement all our Search Engine Optimization recommendations. https://websitebuilderadvice.net The key concern he previously had been that keeping their site will end up excessively hard for him because he would need to discover ways to cope with WordPress. We chose to provide him a consultation that is free get his means around WordPress which can be by no means a lot more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. By doing this you may fully be able to use Search Engine Optimization best practices without the restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!